Kevin Rudd has launched his new campaign website Kevin07. No doubt some branding consultant got paid a small fortune to floor everyone with that stunning little piece of alliteration.
I thought it would be worth having a quick look at some of the inspiration for Kevin07, and it didn’t take me long to find it. Have a stickybeak at BarackObama.com and HillaryClinton.com – look familiar?
Unfortunately the other big screw-up for Rudd was the Google search results for “Kevin07”. Not many media outlets actually linked to the site, and 24 hours after the launch, Kevin07 still hadn’t made it on to the first three pages of Google search results. Eventually that will right itself, but come on guys, splash out and pay for adwords. Seriously.