Shock: blogger uses blog to flame utilities company

In what is believed to be a world first, a 34-year-old Australian man has used his weblog (or ‘blog’) to complain about poor service from a utilities company.

Darren Bold, of Melbourne, Australia, posted two consecutive entries about the call centre of his power supplier, publicly criticising its lengthy hold times and double handling of enquiries.

Bold said he was looking for a quirky, different topic to blog about when his idea came to him.

“I was just sitting at home one day when it struck me,” said Bold. “I’d written letters and called to complain, and I was just looking for a way to make my complaint more public. Then it hit me – why not write about it on my blog?”

The blog post contains a witty recount of Bold’s farcical attempts to connect the power at his new house. After being kept on hold for several hours, Bold is then transferred between various departments who refuse to help him. The hilarity escalates as Bold is eventually transferred back to the first person he spoke to!

“Blogs have just been used in so many ways, so it was a real surprise to me when I stumbled on the idea of complaining about a public company online,” said Bold. “And it really worked as a humorous recounting of my saga with the power company.”

Bold doesn’t intend to rest on his laurels though. Next he is planning to post a photo of his cat online – with a clever caption.

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